Introducing FDS AFRICA: Your Trusted Marketing Research Partner

At FDS AFRICA, we understand that success in today’s fast-paced business world goes beyond just staying ahead of the game when it comes to insights and regulation. It’s about building a strong, cohesive team that can deliver exceptional results. That’s why we recently embarked on a Team Bonding activity that not only brought us closer together but also made a positive impact on our environment.

Established in June 2005, FDS AFRICA, also known as Field Data Solutions (Africa) Ltd, is a leading and highly regarded market research company. With our expertise and confidence in handling research projects across Africa, we have earned a reputation as pioneers in the field. Our extensive client base includes businesses from Nigeria, Benin Republic, Ghana, and other African countries.

Our comprehensive range of research techniques, combined with our fully qualified staff, allows us to deliver professional services that are cost-effective and help our clients improve and grow. We have a wide presence across Nigeria, and our in-house fieldwork is conducted in close coordination with a passionate and experienced research team.

At FDS AFRICA, we offer a wide range of research and marketing services that are tailored to suit our clients’ needs. Our services, including face-to-face interviews, telephone and, online research, are designed to meet necessary timescales and fit with our clients’ own resources. This makes them perfect for a wide range of customers.

Our specialization lies in conducting qualitative research and developing strategic solutions that focus on the connection between brands and their target audiences. We firmly believe that a thorough understanding of your audience is crucial in making informed decisions, enhancing brand identity, and facilitating effective communication. Our approach is geared towards helping you build stronger relationships with your audience through tailored strategies that address their unique needs and preferences.

With a diverse client portfolio spanning various industries and realities, we have the ability to apply a fresh approach to every challenge. Our method is based on qualitative research techniques such as focus groups, in-depth interviews, and ethnographic observations. We pride ourselves on being flexible, creative, and agile to meet your specific requirements, without compromising on strategic insight and analytical depth.

When it comes to qualitative recruitment, we understand its importance in achieving accurate results. With our extensive experience, we can recruit representative samples of the population as well as difficult target groups such as children, young people, or individuals with special needs. We ensure that our recruitment process is meticulous and tailored to your research objectives.

But it’s not just about us. We value your input and believe that your opinions matter. That’s why we are always looking for individuals of mixed ages and experiences to participate in our surveys. Whether in groups or individually, you will have the opportunity to share your thoughts and ideas while receiving compensation for your valuable participation. Before being recruited for a survey, we conduct a matching interview to ensure that your profile aligns with the research objectives.

One of our key services is telephonic interviews. With the logistics and time-saving advantages they offer, telephonic interviews are rapidly replacing traditional on-venue interviews. We understand that it is much more convenient for candidates to have a conversation over the phone, eliminating the need for travel. However, we also acknowledge that this convenience can be a double-edged sword. That’s why we ensure that our telephonic interviews are conducted with the utmost professionalism and attention to detail, to ensure accurate and reliable data collection.

At FDS AFRICA, we are committed to providing you with the highest quality research and marketing services. Our dedicated team of experts is ready to partner with you to uncover valuable insights, develop effective strategies, and drive your business forward. Contact us today to discover how we can help you achieve your goals.